Issue 11iMarch 2005

ESA Marketing & Graphic Matter, Inc. sharing insights and methods.  

Cover

Marketing Matters:
Fusion Marketing - What is it?

Design Matters:
Fusion Marketing - How do you start?

MarketingMatters.biz archive

Just about one year ago Bev and I sat down to discuss how we could market together to help both of our businesses grow.  I’m the marketing strategist & copy writer; Bev is the graphic designer & technical specialist.  A perfect fit for ESAmarketing and Graphic Matter to enter an alliance for fusion marketing, with a focus on complementing each others strengths and supporting each other in our area of weakness.  You are reading the result of that meeting, Marketing Matters.

In this issue we will focus on the theory and results of fusion marketing.  

At the same time we are introducing our newest venture –

a telephone interactive marketing workshop-club

“because a good idea without the how-to is just another good idea”

Marketing Matters On Call, is a club that meets monthly on the telephone for an interactive marketing workshop. Our focus is on You and Your marketing needs and ideas.  We hope you’ll join us at one of our two introductory sessions for all the exciting details. 

Ellen Silverman, Writer & Guerrilla Marketing Coach
Beverly Rossi, President, Graphic Matter, Inc.

Marketing Matters: Fusion Marketing - What is it?

Jay Conrad Levinson, the guru and father of Guerrilla Marketing defines Fusion Marketing as combining the efforts of two entities to ‘explode’ their joint marketing efforts.  Think about how often you see examples every day in your personal and business life.

McDonalds offering the latest Disney characters.

BMW promoting the iPod for BMW autos

The Eddie Bauer edition of the Ford Explorer

So how do you translate this to the small business market? The concept is simple. Find two non-competitive businesses that share the same target audience. Look for marketing initiatives where you can double your exposure and divide your time and expense in half.

read more ->

Design Matters: Fusion Marketing - How do you start?

Fusion Marketing opportunities are abundant with advantages out-weighing the risks. When you launch a clever fusion marketing campaign most people take notice.  So why do so few small businesses actually turn their ideas into action? Fear maybe? . . . I say, you have nothing to fear except inertia.

It is easy for the business owner to loose sight of the “competitive forest” when focusing on the “marketing trees.” We become pre-occupied with our local competitors, yet in the perspective of the larger marketing landscape this is a fruitless approach. If the big boys are teaming up for fusion marketing why aren’t you? 

Double the exposure, divide the cost.  
It’s one of the best budget-stretching, profit-producing strategies.

read more ->

"A mediocre idea that generates enthusiasm will go farther than a great idea that inspires no one"

Mary Kay Ashe

Graphic Matter, Inc.
908-359-8760
 

ESAmarketing
908-781-2001
Seminar Schedule

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© ESAmarketing & Graphic Matter, Inc.