Issue 10iJanuary 2005

ESA Marketing & Graphic Matter, Inc. sharing insights and methods.  

Cover

Marketing Matters: Direct Mail Strategy

Design Matters: Direct Mail Tactics

MarketingMatters.biz archive

Good Morning!

Welcome to our tenth issue of MarketingMatters.biz.

In this issue we will cover Direct Mail from the strategic plan to the tactical implementation.

Let us know if there is a specific topic that you would like to see us cover in a future issue of MarketingMatters.biz.

Ellen Silverman, Writer & Guerrilla Marketing Coach
Beverly Rossi, President, Graphic Matter, Inc.

Marketing Matters: Direct Mail Strategies

Like all marketing strategies, the key to successful direct mail marketing is planning. So before you write that sales letter, print that flyer, design that wonderful brochure, postcard or promotion piece – STOP! THINK! PLAN!

Research

Campaign

List

WIIFM

Action or Offer

Pretty EZ

Edit

Follow up

Frequency

Time/Cost

read more ->
 

Design Matters: Direct Mail Tactics

You have one chance to make a first impression . . . make it count.

 

Image & Identity

Familiarity & Repetition

Attention & Retention

• Full Color vs. 1-Color images:
  Staggering Statistic - Color vs. Black and White

• 1-2-1 Marketing vs. Mass Marketing:
  The Power of Personalized Marketing Campaigns and the numbers to back it up

Design to Print

Postal Specification for Self-mailers

read more ->

There is no point
at which you can say,
"Well I am successful now,
I might as well relax."

Carrie Fisher
 

Graphic Matter, Inc.
908-359-8760
 

ESAmarketing
908-781-2001
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