Issue 9iDecember 2004

ESA Marketing & Graphic Matter, Inc. sharing insights and methods.  

For the holiday issue we decided to keep this short and sweet.

We offer eight simple tips and a holiday greeting.

Holiday Greetings from Ellen and Bev – MarketingMatters.Biz

This is the time of year when we’re festive, more into parties than into work, and planning and looking forward to a Joyous Holiday Season and Successful New Year.

This is the time of year when all those beautiful cards and calendars come in with a “Thank you to our valued customers and clients.”

This year, may we suggest you think creatively with a marketing mindset?  Think how you can be memorable in your message.  To get you started, here are seven holiday tips from the “marketing mavens”:

1. Include a personal note in your card

2. Include a Thank You discount coupon towards their next order or project

3. Include a lottery ticket

4. Instead of another fruit basket, make a donation to a charity in the name of your client’s business

5. Create your own greeting card with your own sentiments

6. Send an unsolicited testimonial with your greeting

7. Instead of a Christmas Greeting, make it a New Year’s Greeting and send it the second week in January when all the others will be in the circular bin and yours will stand out

8. Don’t just mail once a year; plan to send something at least 4 times a year; and to help you with that, our January newsletter will be focused on Direct Mail

Of course we want to THANK YOU -- all our readers -- and express our appreciation for all your wonderful feedback and comments.  If there is a topic you would like us to focus on in 2005, send us an email.  If you enjoy our newsletter, forward it to a friend or colleague.  Our goal for 2005 is 1000 readers; we’re well on the way and with your help, we’ll reach it.

Graphic Matter, Inc.
908-359-8760

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ESAmarketing
908-781-2001

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© ESAmarketing & Graphic Matter, Inc.