Issue 8iNovember 2004 

ESA Marketing & Graphic Matter, Inc. sharing insights and methods.  

Cover

Marketing Matters: Achieving Success through Communications

Design Matters: Fundamentals of Logo Design

MarketingMatters.biz archive
 

Good Morning!

Welcome to our eighth issue of MarketingMatters.biz.

S-U-C-C-E-S-S!

This issue is dedicated to how to communicate successfully, in conversation, in presentations, on paper and with logo design.

Let us know if there is a specific topic that you would like to see us cover in a future issue of MarketingMatters.biz.

Ellen Silverman, Writer & Guerrilla Marketing Coach
Beverly Rossi, President, Graphic Matter, Inc.

Marketing Matters:

Achieving Success through Communications

Whether you are communicating verbally or in print, it is important to plan for SUCCESS.  From designing your logo to presenting a project proposal, how you look, what you say, and how you say it, visually and verbally, speaks volumes about your credibility. 

SUCCESS Works Face to Face in prospecting, presentations, negotiations

• Stand Up 

• Use Your Eyes

• Control The Environment

• Clarity Is Essential

• Enthusiasm Is Contagious

• Sell Yourself

• Speak Positively

read more ->
 

Design Matters:
Fundamentals of Logo Design

As you start down the road to SUCCESS, start with a LOGO.  While many businesses with some computer literacy, especially new entrepreneurs, consider designing their logo themselves, this is not the best way to save money or time.  There are many areas to cut costs; this isn’t one of them.  Even though a well designed logo can look deceivingly simple, there are many factors to consider that make do-it-yourself-designing deceptively difficult and subject to problems or added expenses down the road.

Your logo needs to be adaptable in any possible situation. It needs to work equally well in:

§         Black and white, grayscale, or full color

§         Printing high quality commercial offset for your brochures et. al; or low quality printing such as newspapers and yellow pages

§         Web site, email, and HTML files

§         Television and Video presentations

§         Embroidery or silk-screening on cloth

§         Large on a banner, sign, or billboard; or small on a business card, pen, magnet

read more ->

It is easy to get to the top
after you get through
the crowd at the bottom .
Zig Ziglar

"Seventy percent of success
in life is showing up."
Woody Allen

Graphic Matter, Inc.
908-359-8760
 

ESAmarketing
908-781-2001

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