Issue 7iOctober 2004

ESA Marketing & Graphic Matter, Inc. sharing insights and methods.  

Cover

Marketing Matters: The Why When & How To Hire A Professional

Design Matters: A Business Manager’s Guide to Buying Creative Services

MarketingMatters.biz archive
 

Good Morning!

Welcome to our seventh issue of MarketingMatters.biz.

We are frequently asked for advice on deciding when to "do-it-yourself" and when to "hire a pro." In this issue we will cover the what, why, when and how of hiring a CREATIVE professional.

Let us know if there is a specific topic that you would like to see us cover in a future issue of MarketingMatters.biz.

Ellen Silverman, Writer & Guerrilla Marketing Coach
Beverly Rossi, President, Graphic Matter, Inc.

Marketing Matters:

The Why When & How To Hire A Professional

Have you called your doctor, lawyer or CPA lately? WHY? Simple – because they have expertise that you don’t. Granted, you don’t necessarily need a doctor for a simple cold; and you don’t need a CPA to do your daily bookkeeping. But when the problem is beyond your store of knowledge and experience, you seek the professional.

So WHEN do you hire a marketing professional for your business? When you have to plan and implement strategies and don’t have the time and/or expertise; when you have to weigh what you can do vs. what the professional can do so you can concentrate on what you do best -- running your business.

In marketing there are 3 functions a professional can perform for you that will save time, dollars, and improve your sales success.

read more ->
 

Design Matters:
A Business Manager’s Guide to Buying Creative Services

Eventually most businesses will require the professional creative skills of writers, artists, photographers, graphic designers, interior designers, and/or web designers.

You don’t have the staff for this, so you decide to outsource . . . now what?

1. Define Your Need

2. Use Tangible, Measurable Objectives

3. Define Constraints

4. Create a Written Agreement

5. From Concept to Proof Approval

6. Project Close-out & Evaluation

read more ->

Poor design is like smog.
You can see air only when it’s dirty.
When it’s clean, it’s invisible,
and you see the fantastic mountains, unaware of the air at all.
Design is like that.

John McWade,
founder Before & After magazine.

Graphic Matter, Inc.
908-359-8760
 

ESAmarketing
908-781-2001
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