Issue 6iSeptember 2004

ESA Marketing & Graphic Matter, Inc. sharing insights and methods.  

Cover

Marketing Matters:
Internet Marketing - A Fundamental Strategy

Design Matters:
Email Marketing - Building On Techniques You Know

MarketingMatters.biz archive
 

Good Morning!

Welcome to our sixth issue of MarketingMatters.biz.

This issue is about internet marketing. Clients frequently call to ask for tips and advice about starting their own communications strategy. Here we introduce you to the fundamentals that you need to know to start an email marketing campaign.

Let us know if there is a specific topic that you would like to see us cover in a future issue of MarketingMatters.biz.

Ellen Silverman, Writer & Guerrilla Marketing Coach
Beverly Rossi, President, Graphic Matter, Inc.

Marketing Matters:
Internet Marketing – A Fundamental Strategy

Like the Industrial Revolution in the 19^th century, the Internet has revolutionized business today. Word of Mouse has become as important today in promoting your business as Word of Mouth. “Everyday online marketing gets more helpful for marketers and consumers;” and so much of it is free. 

Free information is an incredible door opener to build credibility, recognition, and influence purchasing decisions. It can be a valuable asset for your business. Email marketing offers a unique ability to provide one-to-one communication faster, easier, and cheaper than calling, visiting, and mailing. Yesterday it was the wave of the future; today it may be what you need to stay afloat. Although the basic rules of marketing apply, there are new rules to follow. It is an on-going learning process.

In cyberspace you are available to the world; but invisible unless they know where you are.

read more ->
 

Design Matters:
Email Marketing – Building On Techniques You Know

So many of us send and receive volumes of email each day; so few leverage it for its strengths. Every correspondence is a chance to market. Companies like Disney and Ben and Jerry’s are legendary for implementing their brand identity in every client-facing interaction. Are you leveraging your email?

Email as a Marketing Tool

read more ->

The Internet allows information to be distributed worldwide at basically zero marginal cost to the publisher.

                        Bill Gates,
Microsoft Corp.
 

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