Marketing Matters

MarketingMatters.biz

Issue 5iAugust 2004

ESA Marketing & Graphic Matter, Inc. sharing insights and methods.

in this issue

Cover

Marketing Matters:
Web Site Design Fundamentals

Design Matters:
The NUTS and BOLTS of Web Site Design

MarketingMatters.biz archive

Good Morning!

Welcome to our fifth issue of MarketingMatters.biz.

If you enjoy receiving our email and find this information helpful, come see Ellen present her ideas in person. Click on the events below for details:

Guerrilla Marketing
Sept 20, Monday, 6:00 pm
Somerset/Middlesex NJAWBO Open House, click here for details.

The 7 Sentence Guerrilla Marketing Plan
Sept 22, Wednesday 9:00 am – 12:00 pm
SBDC Kean University and NJAWBO’s Women’s Business Center.

Tried and True Marketing Strategies
Oct 21, Thursday 6:00 pm - 9:00 pm
Small Business Development Center Raritan Valley Community College.

If you are on a programming committee and looking for a captivating speaker email or call 908-781-2001.

Ellen Silverman, Writer & Guerrilla Marketing Coach
Beverly Rossi, President, Graphic Matter, Inc.

Marketing Matters: Web Site Design Fundamentals

Ellen Silverman

Guerrilla marketers know “that cyberspace’s essence is action, its promise is speed, and its most fertile opportunities are in its interactivity.” Nothing else offers you the comprehensiveness of the web. You can use your web site to educate and inform, connect resources, take orders, ask and answer questions.

Dynamic, interactive, ecommerce websites are no longer just for big business with big budgets. They have become affordable. But like your other marketing strategies, this one too needs to be planned, designed, produced, promoted and measured.

read more ->

Design Matters: The NUTS and BOLTS of Web Site Design.

Bev Rossi

In the world of business today, two questions commonly asked are
“Do you have a website?” and “What’s your web address?” It has become expected of business from the sole proprietor to the large corporation. Consequently, it is important to become familiar with the language of the web and the technical issues involved in designing, building, and managing the website.

When you have a web site you are typically contracting services from several different service providers – the designer, the writer, the web host to name but a few. In some cases you are contracting with one supplier who is then subcontracting with other suppliers.

Ask! Do you know who you are doing business with and what services they provide and what ones are being outsourced? Many times when we deal with technical difficulties we are actually in a position in which we are negotiating between multiple providers. Knowing the difference between them can be very helpful in troubleshooting technical problems and negotiating the best possible service levels from these providers. Additionally you want to avoid paying for redundant or unnecessary systems and services.