Issue 4iJuly 2004

ESA Marketing & Graphic Matter, Inc. sharing insights and methods.  

Cover

Marketing Matters:
Trade Shows & Exhibits -
Maximize the Value!

Design Matters:
Trade Shows - Show and Tell and the Materials that Support it.

MarketingMatters.biz archive

Good Morning!

Welcome to our fourth issue of MarketingMatters.biz.

Are you interested in starting an e-mail marketing campaign for your business?
Contact Bev or Ellen and we will provide you professional coaching to make the start-up process easy, safe and effective. Or visit the Graphic Matter web site for more information.

Ellen Silverman, Writer & Guerrilla Marketing Coach
Beverly Rossi, President, Graphic Matter, Inc.

Marketing Matters:
Trade Shows & Exhibits - Maximize the Value!

Trade shows – large or small -- are a great place to meet hot prospects and new suppliers face-to-face and establish valuable relationships.  Shows present an environment of “buyer curiosity and seller enthusiasm” – perfect for the motivated marketer. 

read more ->

Design Matters:
Trade Shows - Show and Tell and the Materials that Support it.

When preparing for a tradeshow consider all the materials that you will need for display and handouts. Plan everything to present your company memorably, professionally and consistently – become familiar.

Direct Mail:  

• Pre-show postcard – Send an invitation with your booth number to clients, suppliers and prospects.

• Post-show postcard – Announce your attendance and thank people for stopping by.

• On-site promotion – Create a piece with this familiar format that is distributed at the show for a game or drawing for a prize. Create a teaser to draw people to your booth. 

read more ->

"It is not necessary to do extraordinary things to get extraordinary results."

Warren Buffett

American stock market investor,

CEO Berkshire Hathaway

Graphic Matter, Inc.
908-359-8760
 

ESAmarketing
908-781-2001

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