Issue 3iJune 2004

ESA Marketing & Graphic Matter, Inc. sharing insights and methods.  

Cover

Marketing Matters:
Insights into Advertising from the Marketing Coach: Part 2

Design Matters:
Design Considerations in Advertising:  Part 2

MarketingMatters.biz archive
Issue 2 | May 2004
Advertising Issue: Part 1
 

Good Morning!

Welcome to our third issue of MarketingMatters.biz.

Are you interested in starting an e-mail marketing campaign for your business?
Contact Bev or Ellen and we will provide you professional coaching to make the start-up process easy, safe and effective. Or visit the Graphic Matter web site for more information.

Ellen Silverman, Writer & Guerrilla Marketing Coach
Beverly Rossi, President, Graphic Matter, Inc.

Marketing Matters:
Insights into Advertising from the Marketing Coach:  Part 2

Once you’ve decided to include advertising in your marketing mix, you need to select the media and understand your options.  Before you pick up the phone to talk to an ad rep, here are some cost saving tips and guidelines.

read more ->

Design Matters:
Design Considerations in Advertising:  Part 2

Now that your research is done, and you have selected the media, it’s time to design the ad.  Should you do it yourself?  Let the newspaper do it? after all they’ve offered it for “free”.  Or hire a professional?  To answer a question with a question -

What is going to make people stop and take notice of your ad among the many?

How are you going to stand out from the rest?

How will you get them to take action?

Here are some design dos and don’ts to guide you in your decisions.

read more ->

 “A leader, once convinced a
 particular course of action
is the right one,
must have the determination
to stick with it and
be undaunted when the
going gets rough.”

Ronald Reagan (1911-2004)

40^th President of the United States
 

NAWBOncj.org

SomersetNJAWBO.org

Graphic Matter, Inc.
908-359-8760
 

ESAmarketing
908-781-2001