Graphic Matter has collected some articles that we feel would be valuable to the small business owner. We have done our best to accurately credit the source of these articles.

Click on the title of the article to download a PDF file. The largest article is 700k, therefore the download time should not be long even with a dial-up connection. We hope you find this information helpful.

Graphic Matter Articles

• Logo Usage & Image Conversion Guidelines
  Bev Rossi
  
  
• The Do-It-Yourselfers Guide to Building a Brand
  Tracy Ivie and Bev Rossi
  
  
• Graphic Matter Self-Promotional
  Written and designed by Graphic Matter.
  
  Due to the size of this file (350 kb) we recommend that you right-click
  and save the file to your hard drive before you open the file.
  
  
• IRS W9
  PDF downloadable file
  
  

Graphic Design

• Art of the Logo
  by Karen Hodges Miller, Somerset Business
  
  
• GRAPHIC DESIGN :
  A Visual Punch for Events and Meetings
  by April Adams-Merrill, NAWBO
  
  

Marketing & PR

• Online Forums vs. Blogs
  A White Paper from New Venture Marketing,
  December 2005
  
  
• Best Practices for Online Research:
  Approaches You Can Trust
  A White Paper from InsightExpress,
  September 2002
  
  
• What's In a Name? Not Much Without a Branding Strategy
  Wharton School of the University of Pennsylvania,
  July 30, 2002
  
  
• Analyzing Your Trademark
  Philip K. Akalp, Esq., CEO / Co-Founder
  MyCorporation Business Services, Inc.
  
  

Printing

• Print Ready PDF Files
  By Adobe Solutions Network
  December 2008
  
  
• Printing Transparency
  By Adobe Solutions Network
  November 2007
  
  

Outsourcing

• Outsourcing: The New Business Model for Creative Services Management
  By The Outsourcing Institute
  
  
• The Snowball Effect:
  Characteristics of Outstanding Outsourcing Relationships
  By Kathleen Goolsby, The Outsourcing Institute
  
  
• Top Ten Outsourcing Survey - Executive Survey:
  The Outsourcing Institute's Annual Survey of Outsourcing End Users
  By The Outsourcing Institute
  
  

Social Media

• The 3 Facebook Settings Every User Should Check Now
  By Sarah Perez of ReadWriteWeb, January 20, 2010