Graphic Matter has collected some articles that we felt would be valuable to the small business owner. We have done our best to accurately credit the initial source of these articles.

Click on the title of the article to download a PDF file with the article. The largest article is 700k, therefore the download time should not be long even with a dial-up connection. We hope you find this information helpful.

Click on the title link to download the PDF file.

Graphic Matter Articles

• Logo Usage & Image Conversion Guidelines
  Bev Rossi
  April 2005
  
  
• The Outsourcing Gamble: a business manager's guide to buying creative services
  Danielle DeRogatis and Bev Rossi
  April 26, 2004
  
  
• The Do-It-Yourselfers Guide to Building a Brand
  Tracy Ivie and Bev Rossi
  March 25, 2003
  
  

Graphic Design

• Freshen up your company's wardrobe
  Mie-Yun Lee, BuyerZone.com
  October 16, 2001
  
  
• GRAPHIC DESIGN :
  A Visual Punch for Events and Meetings
  by April Adams-Merrill, NAWBO
  
  
• AIGA Survey of Design Salaries - 2005
  
  

Marketing & PR

• Fast Company: Trendsetter - Hilary Billings
  By Ron Lieber
  November, 2001
  
  
• Fast Company: Cleaning up brand clutter
  By George Anders
  December, 2001
  
  
• How can you market by e-mail without spamming?
  By Kaukab Jhumra, BuyerZone.com
  May 24, 2000
  
  
• Best Practices for Online Research:
  Approaches You Can Trust
  A White Paper from InsightExpress,
  September 2002
  
  
• What's In a Name? Not Much Without a Branding Strategy
  Wharton School of the University of Pennsylvania,
  July 30, 2002
  
  
• Analyzing Your Trademark
  Philip K. Akalp, Esq., CEO / Co-Founder
  MyCorporation Business Services, Inc.
  
  

Printing

• What should you look for in a proof?
  By Kaukab Jhumra, BuyerZone.com
  September 27, 2000
  
  
• Major types of printing methods: which is which?
  By Kaukab Jhumra, BuyerZone.com
  November 30, 2000
  
  

Outsourcing

• Outsourcing: The New Business Model for Creative Services Management
  By The Outsourcing Institute
  
  
• The Snowball Effect:
  Characteristics of Outstanding Outsourcing Relationships
  By Kathleen Goolsby, The Outsourcing Institute
  
  
• Top Ten Outsourcing Survey - Executive Survey:
  The Outsourcing Institute's Annual Survey of Outsourcing End Users
  By The Outsourcing Institute
  
  

Graphic Matter

• Graphic Matter Self-Promotional
  Written and designed by Graphic Matter. Due to the size of this file (350 kb) we recommend that you right-click and save the file to your hard drive before you open the file.
  
  
• IRS W9
  PDF downloadable file