Our Mission . . .

Fusing left-brain and right-brain thinking, Graphic Matter is committed to delivering exceptional design solutions within the parameters of your real-world business requirements.

* Excerpts from What Every Business Needs. And How., published by AIGA.
www.AIGA.org

Our Graphic Design Philosophy

Graphic Matter, Inc. functions as a creative partnership. Our culture is innovative – based on a deep commitment to providing the solution that best satisfies each client’s specific needs. This commitment is born in the pursuit of excellence, and in providing our clients with superior marketing collateral and business communications for print and web, in a flexible and cost-effective manner.

Graphic Matter, Inc. maintains the following core values:

• Pragmatic Creative: We believe that developing a creative solution that is a “best fit” for each client’s specific needs is equally as important as being unique and creating designs that are visually appealing. Aesthetics and technology should not be superfluous. We are contracted to address a genuine business need rather than to demonstrate new technical skill, or “art for art’s sake.”
• Excellence: We are uncompromising in our pursuit of excellence; we believe we should under-commit and over-deliver.
• Respect for the Individual: Graphic Matter maintains an environment of mutual trust and respect. Our employees and creative partners are valued for their abilities and ideas. This respect extends to the client, as we invite your ideas and creative input.
• Strong Partnerships: Strong relationships are built on integrity, founded on open and honest communication. We listen and respond to the needs of our clients, associates and vendors, treating them as partners.
• Flexibility and Value: Graphic Matter maintains the flexibility to best serve the client, and a practical approach to creative services that focuses on our clients’ business objectives.
• Problem Solving: We base our design process on problem solving, and we believe that the true key to effective problem solving is to clearly understand and define the problem from the client’s perspective. With a focus on listening skills and brainstorming solutions to those problems, each concept and solution is as unique and fresh as each individual client, their challenges, and business objectives.

Guided by our core values, Graphic Matter’s principle management philosophy is that our success is measured by the success of our clients. By fusing left-brain and right-brain thinking, Graphic Matter is committed to delivering exceptional design solutions within the parameters of your real-world requirements. Excellent performance is achieved through the creativity, integrity and problem-solving skills of each team member. Consistent positive feedback and enthusiastic referrals from our clients validate our ability to hire and retain outstanding talent, a key to our creative, professional, and cost-effective performance.

Our Corporate Advantage

Graphic Matter Inc. is uniquely qualified to serve as an “overflow” resource for corporate communications and marketing departments. We understand how to work within corporate branding guidelines, procurement protocol and e-commerce applications. In today’s business environment, companies can obtain creative services from many sources: in-house staff, freelancers, printers, copy centers, marketing and design agencies. Most of these options leave something to be desired. Graphic Matter, Inc. closes the gaps. We are eager to build partnerships with prime contractors who are looking to add depth and breadth to their current offering for their corporate clients, while assisting them in their objectives. For more information, click on the logos below.